Success for Sophia’s Cause campaign: Ikea to stop selling blinds with cords

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Swedish furniture giant Ikea has said it will no longer sell window blinds with cords.

Cords from blinds have been associated with the deaths of young children, including Gloucestershire’s Sophia Parslow, through strangulation.

Sophia’s mum Amanda O’Halloran, from Tirley, was left devastated when her 17-month-old daughter died by accidentally hanging herself on the blind cord in her living room in June 2013.

Since then Amanda has campaigned tirelessly for the design of blinds to be outlawed to prevent a similar fate befalling other children, launching Sophia’s Cause.

In a statement, Ikea, which has a store in Bristol, said: “Product safety is the highest priority for IKEA, which is why we have been working to develop alternative solutions to exposed cords in window coverings.

“IKEA is committed to working together with our customers to raise awareness of this important issue and to help families get the knowledge they need to ensure a safer everyday life at home.”

The Royal Society for the Prevention of Accidents welcomed the move, saying it hopes other retailers will also stop selling products with cords because of the risk of strangulation.

It says at least 27 todders have died as a result of blind cords and chains between 1999 and 2014.

Sheila Merrill, RoSPA’s public health adviser, said: “This is fantastic news. Not only will it help to save many lives but it is an important step forward for the blind cord industry. It is encouraging to see such a well-known furniture retailer taking the necessary steps to help prevent further tragedies.

“Any move that reduces the risk to children is a move in the right direction. Too many lives have been needlessly affected by the dangers of looped blind cords, which is why we called upon the blind industry to take voluntary action to reduce the risk.

“We hope that other major retail stores will make the same promise as IKEA to stop selling window blinds with cords.”

Research indicates that most accidental deaths involving blind cords happen in the bedroom to children between 16 months and 36 months old, with the majority (more than half) happening at about 23 months.

To reduce the risk posed by looped blind cords, RoSPA’s advice is:

 

  • Install blinds that do not have a cord, particularly in a child’s bedroom
  • Do not place a child’s cot, bed, playpen or highchair near a window
  • Pull cords on curtains and blinds should be kept short and kept out of reach
  • Tie up the cords or use one of the many cleats, cord tidies, clips or ties that are available
  • Do not hang toys or objects that could be a hazard on the cot or bed
  • Don’t hang drawstring bags where a small child could get their head through the loop of the drawstring.

Read more: http://www.gloucestershireecho.co.uk/Success-Sophia-s-Cause-campaign-Ikea-stop-selling/story-27933606-detail/story.html#ixzz3nrlcLhPA

 

Ikea to stop selling blinds with cords

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Pose too much danger to toddlers

Ikea has promised to stop selling window blinds with cords in an effort to improve childsafety.

As of today, it’s stopped selling them in the US, and says it plans to discontinue them internationally by the end of the year.

“Product safety is the highest priority for Ikea, which is why we have been working to develop alternative solutions to exposed cords in window coverings. In 2012, Ikea made the commitment to only offer window blinds and coverings with no or non-accessible cords by January of 2016, and we’re pleased to be able to announce that we’ve met this commitment,” says Heather Spatz, Ikea US country sales manager.

“Ikea is committed to working together with our customers to raise awareness of this important issue and to help families get the knowledge they need to ensure a safer everyday life at home.”

On average, one child a month died in a window blind accident in the US between 1996 and 2012, according to the US Consumer Products Safety Commission – which has named the cords as one of its top five hidden home hazards.

In the UK, according to the Royal Society for the Prevention of Accidents (RoSPA), there have been at least 30 deaths across the UK due to looped blind cords since 1999 – 17 since the start of 2010.

Most such accidents, it says, happen in the bedroom, to children between 16 months and 36 months old. More than half involve children of around 23 months.

At this age, toddlers are mobile, but still have a comparatively heavy head and undeveloped control of their muscles, making it harder to free themselves if they become entangled.

In addition, toddlers’ windpipes are smaller and less rigid than those of adults and older children, meaning that they can suffocate far more quickly.

“It can take as little as seconds for a toddler to lose their life after becoming entangled in a window blind cord or chain, but simple steps – such as securing cords and chains with safety devices and keeping furniture away from windows so that children cannot climb up – can help prevent deaths,” says Dame Sally Davies, chief medical officer for England.

Last month alone, three inquests were carried out into the deaths of toddlers from blind cords.

Two-year-old Roisín Redmond choked to death after becoming caught in a looped blind cord at her grandmother’s home in Graiguenamanagh, Kilkenny.

Three-year-old Mohammed Javaid, known as Haseeb, also strangled himself at his Huddersfield home, as did Oxfordshire thirteen-month-old Johnny Doran.

Recent changes to the law mean it’s no longer legal to sell blinds with cords unless the cords are fixed to the wall or have a snap-mechanism that breaks them when more than 4kg of pressure is applied; Ikea is going one further.

But as blinds tend to stay in place for years, the majority of those currently fitted in the UK are likely to pose some danger, and parents are advised to check, if necessary adding a cleat.

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